New Galaxy S6 Model Appears Online As Another Smartphone Leaks From Samsung

A second Samsung Galaxy S6 smartphone has show up on internet benchmarking site, lending credence to a ‘dual model’ approach from the South Korean firm ahead of an expected Q1 2015 launch of its latest flagship.

The details follow on from a debut appearance of the Samsung Galaxy S6 reported previously on Forbes:

AnTuTu reported the new device had a 5.5 inch screen running at 2560×1440 pixels, Samsung’s Exynos 7420 64-bit Octa-Core CPU, 3 GB of RAM, and 32 GB of storage. The handset also came with a five megapixel and twenty megapixel camera (writes Tom Pritchard for Shiny Shiny and others).

The latest benchmarking figures (reported by Sammobile and others) highlight the same basic hardware, adding the Mali-T760 GPU to the list, but lists an improved twenty megapixel camera.

It’s likely that Samsung has some of its team doing ‘dogfood’ testing, with the Galaxy S6 handset put to regular use by a significant number of testers on the hunt for bugs. Why have a different camera resolution? The South Korean company has extensive corporate knowledge of camera resolutions and hardware so its unlikely to be an A/B test of the camera in the new handset (although stranger things have happened).

Samsung Galaxy Edge (image: Samsung PR) Samsung Galaxy Edge (image: Samsung PR)

It’s more likely that AnTuTu is seeing two different hardware variants of the Samsung Galaxy S6. The idea of two models of Galaxy S6 has been discussed previously here on Forbes, and it follows that the groupthink that led to the Galaxy Note 4 and the Galaxy Note 4 Edge would have the same impact on the new Galaxy S6 portfolio. The Galaxy Note 4 is doing relatively well, and is likely outperforming the Galaxy S5 in sales - the Note 4 is doing well with the critics, and it is the match of the iPhone Six Plus phablet - and if something works, Samsung has historically shown that it will keep repeating that process to maximise sales and market share.

My only concern is Samsung needs to be focussing on new ways of storytelling and driving a message of innovation and leading from the front (as opposed to being a fast follower). A split model strategy will dilute the launch story through the multiple models and hedging any new technology (such as using a ‘edge’ AMOLED display along one of the long sides of the handset) by only including the fancy screen on a more expensive high-end model… which now looks like it will come with a slightly bigger camera.

Samsung’s flagship line needs rejuvenating and given a brand new lease of life. I’m not sure a split-model strategy sends that signal.